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If you want homemade bread, you need access to the right appliances and ingredients. And if your strategic plan is a loaf of sourdough, your strategic planning tools are the measuring spoons, the framework is the recipe, and your model is the oven. Each component works together to create the desired result.
Whether it’s baking fresh bread or increasing revenue or customer satisfaction, all goals take strategic planning initiatives — and in some cases, all-purpose flour — to accomplish. Let's go over the 15 most popular frameworks and five of our favorite strategic planning tools to achieve organizational success.
The goal of developing a strategic plan is to communicate where your organization wants to go and determine what each team member needs to do to help get it there. Strategic planning helps your organization develop and document action items for carrying out the company vision and achieving business goals.
While there are several models that can help you determine opportunities, priorities, and overall objectives, most strategic planning processes follow five general steps:
Regardless of the process you choose, each of these steps will lead to the next, allowing you to build out a comprehensive strategic plan.
Strategic planning frameworks help teams with brainstorming in order to create specific goals from an overall vision. Frameworks are essentially roadmaps to take teams from ideas to actions. You don’t necessarily need to use a framework within a model — just like you don’t necessarily need to follow a recipe to bake a loaf of bread — but it helps you produce the best outcome. And don’t feel limited to using only one framework within a particular model.
Although it’s not a complete list, the 15 frameworks listed below are some of the most commonly used.
Created by Dr. Robert Kaplan and Dr. David Norton, the balanced scorecard is designed for organizations that want to focus on their business as a whole, rather than solely on financial performance. It helps give leadership teams a look at how their operations are performing, particularly within quick timelines.
When using the balanced scorecard, you’ll reference four factors to set goals and assess performance:
Once you determine where your organization stands with regard to the factors above, you can develop specific goals, measurable objectives, and the steps you’ll need to take to achieve these.
Objectives and key results (OKR) is a straightforward strategic planning framework used to translate overarching business goals into specific measurable objectives. It helps you define:
The OKR framework helps your team build connections between their individual contributions and your company’s success. Your team should shoot for a 70% key result success rate. If they’re hitting 100% right out of the gate, your organization’s goals weren’t ambitious enough.
A SWOT analysis is a framework for strategic planning that helps you identify your organization’s internal strengths and weaknesses and external opportunities and threats. You should use the SWOT framework at the beginning of your strategic planning process to align stakeholders and provide a common lens through which to view your company’s current position.
List your strengths, weaknesses, opportunities, and threats within the four quadrants of a 2x2 box. Once outlined, your team can seek connections between quadrants that will inform your strategy. The goal of the SWOT framework is to help you create a strategy that takes advantage of growth opportunities but also prepares for worst-case scenarios.
A PEST analysis is a strategic planning framework that helps teams analyze external political, economic, sociocultural, and technological factors that could impact your business goals. It could also be modified to include legal and environmental elements (PESTLE).
Like a SWOT analysis, considering each factor of PEST or PESTLE within your industry environment gives your team advanced warning about any significant or immediate threats to your organizational goals. It also enables teams to pinpoint business opportunities within each of the framework’s factors.
The gap analysis framework should be used to compare where your organization currently stands with where you want it to be and help you understand how to bridge the gap between the two.
With the gap analysis framework — also called the strategic planning gap, need assessment, or need-gap analysis — you’ll be able to determine weak points and root causes (or potential causes) of performance issues by comparing what you’re currently doing with what you intend to do. It helps you identify internal organizational deficiencies and create a plan that addresses them.
The VRIO framework helps you identify your organization’s competitive advantages and is composed of four elements:
By analyzing these elements, you’ll be able to refine your organization’s vision and create a plan that helps you meet your customers’ needs.
Developed in 1979 by Michael Porter, the Five Forces strategic planning framework helps you identify and understand the factors that put competitive pressure on your organization.
The five forces are:
These forces determine how economic value is divided among your competitors, so using this framework for strategic planning will help you identify your company’s position in the industry.
The 7S model was developed by McKinsey consultants, and it emphasizes the value of strategically aligning internal departments with business processes. The key elements organizations should be looking to align include:
The 7S model encourages leadership teams to explore the interconnectedness of these elements within the company and look for inconsistencies or areas of weakness. Once you’ve noted the areas that need to be strengthened, you can work toward realigning these elements to accomplish strategic goals in your organization.
The Ansoff Matrix framework was developed to help companies plan their growth strategies. The base for this framework is a 2x2 matrix with “products” on the x-axis and “markets” on the y-axis.
Each box within the matrix corresponds to a particular growth strategy. These are:
Each business strategy is increasingly risky, with diversification being the biggest swing. The Ansoff Matrix helps organizations with financial decision-making and developing an action plan for business growth.
This matrix was developed by the Boston Consulting Group (BCG) in the early 1970s to help companies categorize products or business units based on their market growth rate and relative market share. The BCG matrix helps you prioritize resource allocation by identifying where to invest, divest, or maintain products or business units.
The four groups under the BCG matrix include:
Feature market analysis is a strategic approach used to assess the potential of new product features or innovations in the market.
Key steps in feature market analysis typically include:
The lean canvas is a one-page strategic management framework adapted from the Business Model Canvas by Ash Maurya. It helps startups and entrepreneurs efficiently develop and iterate on business strategy.
Lean canvas provides a structured framework for identifying key elements of a business model, including:
The four corners analysis, developed by Michael Porter, helps you understand a competitor's intent, objectives, and strengths. It addresses four core questions:
Pareto analysis helps you prioritize tasks, issues, or factors based on the principle that a small number of inputs (20%) typically lead to a large majority of outputs (80%).
During the strategic planning process, you often identify multiple issues or challenges you need to address to achieve your goals. With Pareto analysis, you focus on the ones that have the most significant impact on your organization's performance or objectives.
This strategic framework is developed by McKinsey to help you balance focus between short-term optimization, medium-term innovation, and long-term transformation.
The three horizons represent different timelines and levels of innovation:
Strategic planning tools are software programs that help teams put frameworks into action. There are many tools out there, each offering a unique specialty or perspective.
There's no one platform that's perfect for every single company. But these five are all exceptional at helping companies build their strategic plans. Find the one that best fits your company to help with planning.
Not to brag, but… Mural’s visual work platform makes strategic collaboration easier. It gives teams the tools — like custom templates and asynchronous collaboration features (like anonymous voting) — to outline business goals, identify key performance metrics, and measure results.
Mural’s templates for strategy and alignment help teams start the planning process by providing structure for frameworks like OKR or SWOT analysis. And each template features facilitation assistance to walk your team through strategic planning activities.
Cross-functional collaboration is easy in Mural — in real time or asynchronously. The anonymous voting feature, for example, lets teams come to a consensus and reach internal alignment quickly.
ClickUp is a project management tool that helps teams prioritize tasks and organize strategic plans.
ClickUp offers templates like matrices and visual timeliness so you’re able to plug in content quickly, process this information, and start coming up with plans faster.
There’s also a feature called ClickUp Goals that helps teams break objectives down into smaller tasks using Targets or ways to measure each item. These targets include number, true/false, currency, and task.
ClickUp is comprehensive, but the pre-built automations may be limiting to some users if too many are triggered at the same time or if your organization requires more customization.
Hive marries task management with strategic planning by helping teams manage complex timelines, large-scale projects, and workflows.
Hive has goal-setting and milestone-tracking features that help teams set task dependencies, follow progress, and share reports with relevant stakeholders. Its visualization tools allow you to toggle between overarching organizational goals and individual teammate objectives.
You can use the Hive Pages feature as a dashboard for your workspace’s hub. You can set Pages as public or private, add and customize widgets within your Pages, and even export Pages to non-Hive users.
A chat function is available within the tool, but some users have reported losing messages within the platform. So, some may find other collaboration tools more reliable for communication.
Airtable is a next-generation platform that gives teams the power of relational databases in the form of user-friendly spreadsheets. It lets users organize, collaborate on, and store strategic plans within these databases.
Airtable offers an OKR tracking template that helps align teams and manage goals while maintaining accuracy. It also includes a Sync feature that updates workflows seamlessly across teams.
Airtable is a flexible tool but may have limitations, like lagging, when dealing with complex projects or datasets. Data processing functions and complicated calculations could lead to slower response times within the platform.
Trello is a Kanban-based project management tool. Its intuitive design features boards and cards, which can be used to structure strategic models and frameworks.
Trello offers board templates for project and task management that provide organizational structures to help teams outline deliverables and assign tasks. It also features Timeline and Calendar views, so it’s easy to envision goals and schedule deadlines.
Power-Ups are Trello board features that allow you to use your favorite third-party apps directly within the platform. However, some users may find that combining Power-Ups from different vendors may cause friction in Trello’s functionality.
There’s no one best framework or strategic planning tool — the right options for you'll depend on your organization’s vision, mission, and available resources.
Regardless of methodology, most strategic planning begins with analyzing your current internal business environment and external factors, developing specific objectives, and creating action items to achieve these goals.
Not sure where to start your strategic planning? Mural's template library includes preformatted, customizable frameworks (like this radar template!) to get your team on the path to success.
Bryan is a Content Marketing Manager @ MURAL. When he's not writing or working on content strategy, you can usually find him outdoors.
